Alphabet Inc.’s Google will ask web publishers to obtain consent on its behalf to gather personal information on European users and target ads at them using Google’s systems, according to people familiar with the matter, part of a plan to keep up with data-privacy rules in Europe. Under the European Union’s coming General Data Protection Regulation, global companies will be required in many cases to get user consent to gather personal information, and generally the consent will have to be more explicit. Companies will also...

Source: Wall Street Journal March 22, 2018 20:04 UTC