If the publisher had a hand in the process, then there was no Site Reputation Abuse. Going forward, any use of third-party content on a site to exploit the search authority of the publisher constitutes Site Reputation Abuse. This latter method of enforcement will reduce the search visibility of these sub-sections, leading to a decline in traffic. Speaking with ADWEEK, several search analysts suspected that the drop-offs were related to these publishers violating the Site Reputation Abuse policy. In a statement provided to ADWEEK at the time, Google described the fundamental dynamic of Site Reputation Abuse without using the phrase specifically.

Source: CNN November 19, 2024 17:23 UTC