And if it wasn't already painfully obvious leading up to Double or Nothing, a legitimate mainstream wrestling alternative has officially arrived for the first time in almost 20 years. Double or Nothing's Google Trend numbers indicate that the upstart promotion has more than just a niche following. The figure is made even more impressive given the grassroots following developed by AEW. Though the promotion announced a television deal with TNT on May 15, its five-month buildup toward Double or Nothing was done exclusively through YouTube with no weekly television. As the buzz remains strong for AEW, a promising pay-per-view buyrate only means more momentum for a promotion set to debut weekly television this fall.

Source: Forbes May 29, 2019 14:26 UTC