Google is getting serious about competing with Amazon in online shopping — just as it did in 2013, 2014, 2017 and 2019. Currently, commissions on Google Shopping range from a 5 percent to 15 percent cut depending on the products. Google is usually the starting point for finding information on the internet, but that is often not the case when consumers are searching for a product to buy. More consumers in the United States are turning first to Amazon to find products that they plan to purchase. This has allowed Amazon to build a rapidly growing advertising business, which is a threat to Google’s main financial engine.

Source: New York Times July 23, 2020 13:00 UTC