Photographer: Daniel Acker/Bloomberg © 2020 Bloomberg Finance LPGoogle may be looking to make its connected television platform even more appealing to “cord cutters.”Protocol reported the company has plans to add free, live TV channels to Google TV. Google TV is the tech giant’s streaming TV operating system, which was added to the refreshed Chromecast dongle released last year. FAST TV providers are everywhere, including the Roku Channel on Roku, IMDb TV on Amazon Fire TV, NBCUniversal’s Peacock, ViacomCBS-owned Pluto TV and Tubi, which is owned by the Fox Corporation. Protocol reported these live streaming channels could arrive on Google TV this fall, but the company could delay the announcement until early 2022. The one advantage in Google’s hands: it can natively integrate these FAST channels into the “Live” tab on the latest version of Google TV.

Source: Forbes September 21, 2021 07:28 UTC