Google Shopping's arrival in New Zealand lets people Google and item and compare prices on different websites within the search results page. Google Shopping makes it more cost effective for New Zealand exporters to reach global markets, Conway said. "What this will mean for Kiwi businesses is a levelling of the playing field against dominant larger competitors. "New Zealand businesses spend tens of millions each year advertising online and this is expected to reach $900 million by 2020. "The introduction of new technology like Google Shopping will help improve the online shopping experience for Kiwi consumers and we expect it to open up new markets for Kiwi retailers almost overnight."

Source: New Zealand Herald March 18, 2017 22:24 UTC