Google Rolls Out Search, Shopping Ad Changes In Europe - News Summed Up

Google Rolls Out Search, Shopping Ad Changes In Europe


Google has started overhauling millions of search results in Europe—and neither the search giant nor its detractors are happy about it. The Alphabet Inc.-owned search engine on Wednesday said it has started allowing rival shopping-comparison services to bid for and resell advertising space at the very top of Google search results in Europe. The new ads appear alongside similar product ads from Google’s own shopping-ad unit, which...


Source: Wall Street Journal September 27, 2017 16:10 UTC



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