Google plans to make its search engine more “visual, snackable, personal, and human," with a focus on serving young people globally, according to the documents. Google search visitors might be more frequently prompted to ask follow-up questions or swipe through visuals such as TikTok videos in response to their queries. Smaller search engines also have raced to incorporate conversational AI features, hoping to win users by moving faster than Google. Perplexity, founded last year, has 2.8 million monthly active users of its conversational search engine, Mr. Srinivas said. Google executives have stressed that search products using conversational AI features should not upset website owners, in part by including source links, The Wall Street Journal reported.

Source: Mint May 06, 2023 09:45 UTC