The launch of Alphabet Inc's second-generation Google Pixel smartphones has been hampered by display screen problems and pricing and shipping issues, prompting the company to open an investigation and issue multiple apologies to customers. The Pixel 2 and Pixel 2 XL, which start at $649 and debuted in stores on Thursday, are the lynchpin of Google's efforts to take on Apple Inc's iPhone directly. Early Pixel 2 users have voiced frustration with mishaps, including a potentially serious problem with the screen. Google likely would need to halt production if there is problem, said Ryan Reith, a mobile device analyst at research firm IDC. The device incorporates new OLED display technology, which Google described as offering "a more natural and accurate rendition of colors."

Source: dna October 24, 2017 06:45 UTC