The code brokered by Britain's Intellectual Property Office (IPO) aims to stop search engines from driving traffic to illegal websites, the Telegraph reported. Also Read: Google, unlike Microsoft, must turn over foreign emails: US judgeUnder the code, Google and Bing must demote websites that have repeatedly been served with copyright infringement notices so that they do not appear on the first page for common searches. How much the move will help the TV, film and music industries, however, is not immediately clear as Google has long argued that search engines are not a major source of traffic to piracy websites. "Google has been an active partner for many years in the fight against piracy online. We remain committed to tackling this issue and look forward to further partnership with rights holders," a spokesperson was quoted as saying in the report.

Source: India Today February 20, 2017 09:07 UTC