The whole media industry has fallen out of love with free—which is to say, media paid for with advertising. We won’t know for a while whether the shift toward subscriptions will save the media industry or doom it. Worldwide newspaper industry revenue has fallen 30% since 2009, according to Magna Global. The music industry makes more from sales of vinyl records than it does from music video ads on YouTube, the most popular place to listen to digital music. Almost no one but those web superpowers is making real money from digital ads, forcing everyone else to find new business models or die trying.

Source: Mint August 10, 2016 08:15 UTC