Google CEO Sundar Pichai speaks during the Google I/O 2019 keynote session at Shoreline Amphitheatre in Mountain View, California on May 7, 2019. At the same time, however, Google balanced its data grab with a whole bunch of new privacy tools and security features to let users control their information. It’s also using an approach called “federated learning,” to do more artificial intelligence processing on-device, so user data isn’t being sent to the cloud. At a time when both consumers and regulators are increasingly wary of big tech companies and how much user data they gobble up (and sometimes fail to protect), Google’s big emphasis on privacy is a savvy move. Google is an advertising company and the more platforms across which people give Google their data and see its ads, the better.

Source: Forbes May 07, 2019 21:58 UTC