Google’s plan to phase out third-party cookies and replace them with a bundle of new standards referred to as the “Privacy Sandbox” just overcame a key regulatory hurdle. Google’s plans are still in flux, and it’s not yet clear exactly what technologies Privacy Sandbox will use to replace third-party cookies. The commitments include developing the Privacy Sandbox proposals transparently, and to publish test results. Problems with Google’s approach have already led it to abandon one of its ideas for replacing third-party cookies called FLoC, or Federated Learning of Cohorts. The current plan is to block third-party cookies by default by the end of 2023.

Source: The Guardian February 11, 2022 09:03 UTC