The BCCI has secured a lucrative Rs 270 crore sponsorship deal from Google's AI platform Gemini ahead of the 2026 Indian Premier League (IPL). Gemini's rival ChatGPT is one of the sponsors of ongoing Women's Premier League. Eventually, Apollo Tyres replaced Dream11 as the jersey sponsor, securing the rights for Rs 579 crore. Tata Group holds the title sponsorship rights for the IPL, the world's biggest T20 league. The latest sponsorship involving Gemini indicates the growing interest of AI platforms in Indian cricket.

Source: The Telegraph January 20, 2026 15:17 UTC