“There’s lots of recognition for the rationale.”The decision to drop the name is twofold: One is that the trademark for quidditch is owned by Warner Bros., which made the “Harry Potter” movies. This posed a challenge to sponsorship, marketing and growth implications, said Kodershah, and was an issue already in discussion when she started volunteering with Quidditch Canada five years ago. Rowling’s trajectory from single mom living in poverty and penning “Harry Potter and the Philosopher’s Stone” in 1997, to becoming a worldwide publishing phenomenon, is well known. Canada’s first quidditch team was founded at McGill University in 2008 and Quidditch Canada became incorporated in 2014. “All the other stuff is ancillary to me.”Throughout 2023, Quidditch Canada teams will be transitioning to Quadball Canada branding.

Source: The Star January 09, 2023 23:45 UTC