The price reductions apply to the chain’s own-brand grocery staplesPrice rises over the past two years have hit consumers in the pocket. Photo: GettyHopes of a supermarket price war have been raised after leading retail chain SuperValu said it was cutting prices on hundreds of own-brand grocery staples. It is cutting SuperValu Irish Unsmoked Back Bacon Joint (700g) from €4.99 to €4.39. SuperValu Irish Beef Round Steak Mince (454g) goes from €4.99 to €4.49. That’s why we’re taking real action – cutting prices on 500 everyday essentials to help make customers’ weekly shop more affordable.”Up to now, retailers have been cutting the prices of single items such as bread, milk and butter.

Source: Irish Independent January 08, 2026 16:14 UTC