Franchisee Mad Vision Group is seeking to open a total of 15 Gong cha stores in the North African country, adding to its current Gong cha footprint in Belgium and France. In addition to developing its partnership with Mad Vision Group, the deal also advances Gong cha’s focus on the Middle East & North Africa (MENA) region. “Mad Vision Group have been an excellent partner for Gong cha. Our east-to-west story continues with our 24th country opening,” said Paul Reynish, Global CEO, Gong cha. In addition to Gong cha, Belgium-based Mad Vision Group also operates the fast-food brands O’Tacos, Chick & Cheez and Go Fish across the Benelux region.

Source: The North Africa Journal February 12, 2024 13:37 UTC