On wednesday night, they presented Pepsi® x HUEMN COLLECTION, at a show that began one hour 15 minutes late. We saw a lot of distressed jeans, denim shirts, leggings, some plaid and a first from the label — sequinned dresses. Shades of white and blue dominated the collection, and we also saw transparent rain ponchos, with a huge soft drink bottle emblazoned on them. But the soft drink can and bottle used as a prop, and as an embellishment on ensembles, cannot and didn’t have the same effect. But we wonder, is it worth it, if it is at the cost of your core design values and aesthetic ethos?

Source: Indian Express October 11, 2019 01:07 UTC