Gold's Gym Austin, TXBut I’m not here to relay the brand’s humble beginnings. Rather, I want to delve into Gold’s Gym's recent transformation, from this legacy brand that people associate with images of Arnold Schwarzenegger pumping iron in the '70s, into a modern fitness empire. And like the journey its members go on in improving their fitness game, it hasn’t been an easy ride. “I knew I had to turn things around in order to retain a competitive edge,” Bean reveals. “Right now given where we are from a maturing industry perspective you're seeing a lot of niches develop.

Source: Forbes February 23, 2018 17:15 UTC