Websites that allow people to illegally download copyrighted content particularly movies, television shows and recorded music continues to proliferate online. As authorities and even non-government organizations continue to look for ways to eradicate this problem, Globe, with the help of its creative arm, Globe Studios and partner agency, Publicis JimenezBasic created a campaign called #PlayItRight’s “Piracy vs. Piracy”. The campaignThe idea behind Piracy vs. Piracy is “to use channels where piracy” happens to effectively reach and deliver the message to the target audience. During the 2017 Metro Manila Film Festival, Globe uploaded copies of the participating films and other blockbuster Filipino movies on torrent and streaming websites. That every illegal download affects hundreds of cast and crew members whose jobs support their families,” added filmmaker and Globe Studios Director Quark Henares.

Source: Manila Times March 17, 2018 16:07 UTC