This double-digit decline made Apple experience the biggest decline in growth for the quarter among the top five global smartphone vendors. Both these challenges limit Apple’s unit sales growth prospects,” added Mr Gupta. At the high end, Samsung smartphones such as the Galaxy S9, S9+ and Note9 struggled to drive growth in the fourth quarter of 2018. As a result, Samsung’s smartphone sales declined by 4.4 per cent in the fourth quarter of 2018. Samsung lost market share in Greater China, Western Europe and Latin America, which contributed greatly to an overall 8.2 per cent fall in its smartphone sales in 2018.

Source: The North Africa Journal February 21, 2019 10:07 UTC