DUBLIN--(BUSINESS WIRE)--The "The Application-To-Person Messaging: Worldwide Trends and Forecasts 2019-2024" report has been added to ResearchAndMarkets.com's offering. This report provides an overview of the worldwide application-to-person (A2P) messaging services market. Western EuropeWestern Europe: SMS is and will remain the main A2P messaging channel until OTT comms are better positioned than RCS to absorb the A2P market growth3. Central and Eastern EuropeCentral and Eastern Europe: SMS will remain the main channel in the nascent A2P market; Viber's A2P proposition is gaining traction4. Developed Asia-PacificDeveloped Asia-Pacific: OTT communications will dominate the A2P messaging space; operators in Japan and South Korea jointly rolled out inter-operable RCS8.

Source: The North Africa Journal November 29, 2019 13:52 UTC