This week Gillette, the razor brand, released an advert calling out toxic masculinity and encouraging men to hold each other accountable for bullying and sexual harassment. The criticism stems from claims that the advert is labeling all men and masculinity as bad, in a failed attempt to maintain brand relevance. King: How to you respond to claims that this advert is tarnishing all men and masculinity with the same negative brush? Jones: In many ways, men are finding themselves at a crossroads - caught between old definitions of what masculinity means and this new era of masculinity. Jones: We are really saying, ‘You know what?

Source: Forbes January 20, 2019 14:35 UTC