"It's unlikely that this will continue next month as repeat purchases may be based on a non-festive, lower consumption estimate for the household," he said. "For the rest of November, we will see a slight mismatch in terms of store level stocking and actual consumption, leading to an increase in inventory days. "With modern trade and other retailers offering discounts on high-value packs, there is an inclination for more consumers to go for these pack sizes, especially during Diwali. Many get converted to buying high-value packs post Diwali as well. However, while the absolute volume of high-value packs goes up drastically during Diwali, the contribution of Diwali to overall sales would not be that significant because every year, there are more households shifting to buying high-value packs," said Shah.Personal care, however, continues to be under stress as consumer spending has remained slow in this category.

Source: Punch November 24, 2023 01:02 UTC