Pair that with a “giving back” ethic, and you get WOOLN, luxury cashmere goods knitted by grandmothers scouted from New York senior centers. WOOLN was started by two Millennial French women, Margaux Rousseau and Faustine Badrichani. The pair has backgrounds in knitting and marketing (Rousseau), and art and business (Badrichani), and they met as transplants in New York in 2015. Within 10 months, WOOLN had its first collection completed and sold out their entire inventory. “The idea to add a spring/summer collection to break into new U.S. markets and to sell in warmer months will also expedite this process.
Source: Forbes November 23, 2016 12:31 UTC