Ghia released its second flavor, Ghia Berry, in time for Dry January. GhiaA non-alcoholic apéritif brand continues its dramatic growth with a second iteration. Ghia's second apéritif, Ghia Berry, has sold more than 5,500 orders during the first couple of weeks of Dry January, and retail sales have grown 132 percent over last year. Made with real strawberry juice and black currant juice, Ghia Berry took two years to create, she says. Then, the team started experimenting with strawberry, but they didn’t want it to taste like juice.

Source: Forbes January 20, 2024 09:48 UTC