This is the first e-KYC integration of the local insurance industry, which allows customers to buy life insurance in just five minutesGuardian Life Insurance Ltd has implemented e-KYC (electronic know your customer) solution within its EasyLife app along with a newly designed and revamped EasyLife website. This is the first e-KYC integration of the local insurance industry, which allows customers to buy life insurance in just five minutes, according to a press release issued on Wednesday. Guardian Life introduced this initiative to have a better and secure customer on boarding process through app/web. The e-KYC solution will make the whole customer experience much more convenient and will complete EasyLife customer app/web journey in less than five minutes. The e-KYC integration solution was launched with an online video commercial (OVC).

Source: Dhaka Tribune August 27, 2020 09:11 UTC