Tuma-Weldon believes advertisers need to think differently about aging and about people over 50. We’d been getting a lot of requests from clients to do an aging study. We found that young people are far more anxious about getting older than older people and we’re not addressing those challenges. And luxury brands like The Row [founded by Ashley Olsen and Mary-Kate Olsen] feature older women. What will it take to change the way advertisers and marketers talk to older Americans, and when will it happen?

Source: Forbes August 30, 2018 17:15 UTC