Ride-hailing and delivery business to benefit from identity of regional parentThe ride-hailing and delivery service Get will be rebranded as Gojek Thailand in line with its regional peers. (Bangkok Post photo)Get, the local ride-hailing and delivery unit of the Indonesian unicorn Gojek, plans to consolidate and rebrand as Gojek Thailand, aiming to drive international technology adoption and usher in new features and products for Thai consumers. Get Thailand said the Gojek app is supported by a new international technology platform, meaning Thai users can also gain access to Gojek services in Singapore, Indonesia and Vietnam. He said the local leadership team at Get would continue to steer Gojek Thailand, with no impact on the ownership structure. “Gojek should have done this at the beginning, as the Gojek brand is well recognised as a startup unicorn by young customers,” Mr Weeradej said.

Source: Bangkok Post July 03, 2020 13:07 UTC