Right off the runways at Paris Fashion Week and the Lotus Make-Up India Fashion Week, designer Manish Arora shows no signs of taking a break. How did the KOOVS collaboration happen? We intend to target young millennials, who like colour, fun and versatility [in their wardrobe], and also aspire to have a Manish Arora piece [at an affordable price point]. Employees at Manish Arora are from all castes, religion and race, and there is no boundary in the type of people working for my label. The Manish Arora x Koovs collaboration will be available starting October 14 on koovs.com

Source: The Hindu October 12, 2019 08:48 UTC