Its name - Generation Alpha - originated in a 2008 survey conducted by the Australian consultants McCrindle Research. Named after the first letter in the Greek Generation Alpha is the first to be born entirely in the 21st century. Generation Alpha is expected to reach two billion by 2025. But what should we be investing in to unlock the potential of the Alpha Generation? If managing Generation Z was all about Empowerment, leading Generation Alpha will be all about Inspiration.

Source: The Star June 16, 2021 00:56 UTC