How do you build a lead generation machine that consistently feeds product market fit leads into your sales funnel? Leads considered product market fit for First Circle in 2018 may not be so in 2020. We dug deeper into subsegments of the market with telltale signs of product market fit with the lowest aversion to growth. Let’s now segue to the ideal customer profile and buyer personas, which are key to product market fit lead generation. This information, in turn, becomes my guide in generating good-quality product market fit leads.

Source: Manila Times October 23, 2020 16:41 UTC