Gender-Bending Women's Safety Appeal Packs a PunchCreative highlights from the U.K., Iceland and Slovakiaby Ads of the World March 9, 2026 2:30 pm 2 min read Share:Here are some superior European campaigns that broke in recent weeks, selected by Muse sibling Ads of the World. End Violence Against Women Coalition, ‘Check-In’Agency: Ridley Scott AssociatesThis witty campaign challenges traditional ideas of masculinity and urges men to take responsibility for preventing violence against women. PlayIcelandair, ‘Iceland Exposed – Northern Lights’Agency: FleishmanHillardHe’s back, and Iceland is still too unreal for our favorite skeptic. This time, our beloved doubter is doubling down on a “notorious hoax,” the Northern Lights, even with aurora expert Sævar Helgi Bragason on hand to bring the facts. Playing on the tongue-in-cheek idea that the Northern Lights might be fake, the film humorously confirms that they are, in fact, a spectacular natural phenomenon.

Source: Punch March 10, 2026 04:12 UTC