How does Gen Z behave? As the largest generation, Gen Z is significantly reshaping consumer trends. Gen Z views change as a growth opportunity, with over 70 percent eager to embrace new styles, technology, and experiences. Contrary to common perceptions, Gen Z shops as often as millennials, but invests 1.5 times more effort in researching their purchases. From expert opinions to product reviews and creator content, Gen Z does a thorough investigation in order to make informed spending decisions.

Source: Forbes October 17, 2024 13:07 UTC