The PepsiCo-owned brand, best known for its fruit-flavored sports drinks like Fierce Grape or Frost Glacier Cherry, is adding Gatorade Water. It’s a major bet that the brand can tap into the growing “functional water” category (i.e. Specifically, alkaline water is a water that has a higher pH level than tap water. Gatorade Water has pH levels of 7 and higher. Other popular brands include Nestle-owned Essentia and two other PepsiCo-owned brands including LIFEWTR and Propel, a flavored water, that the company sees Gatorade Water being “complementary” to.

Source: CNN September 08, 2023 08:04 UTC