The company has just opened its first branded roastery café in the Bole area of Addis Ababa, occupying approximately 10,000 square feet that serve as something of an immersive shrine to Ethiopian coffee culture and craft. Said Alemu, “Other coffee companies source coffee globally, import it and roast according to their own interpretations. A wide selection of green coffees from a range of prominent Ethiopian coffee regions is available, and customers can try sample roasts before specifying one of six predefined roast levels. All these elements, Alemu said, are designed to promote a more exciting, hands-on and authentic Ethiopian coffee experience that she believes will resonate with consumers across the globe. “Garden of Coffee is about allowing coffee lovers to live coffee,” she said.

Source: Ethiopian News February 20, 2017 20:41 UTC