The IPL last week suspended the agreement with Vivo, which signed a five-year contract in 2017 worth more than $330 million to sponsor the world's richest cricket tournament. It is just a little bit of a blip," said Ganguly, the head of the Board of Control for Cricket in India (BCCI). Calls for a boycott of Chinese firms and products in India grew after the June 15 clash in which 20 Indian soldiers died. The IPL and BCCI have tie-ups with companies including Paytm, Swiggy, Dream11 and Byju, which all have Chinese investment. The star-studded IPL Twenty20 league is a huge revenue earner for BCCI and is estimated to generate more than $11 billion for the Indian economy.

Source: Dhaka Tribune August 09, 2020 12:11 UTC