The tussle for dominance in the betting industry in Kenya has intensified in recent times with foreign gaming firms accusing their local counterparts of damaging their brands in a bid to gain undue advantage. As the industry continues to thrive amid strict regulations from the government, the fear is that a number of local firms are ready to gain advantage through whichever means necessary. There were accusations its foreign owners were involved in shady practices but we never saw them taken to court,” a stakeholder in the betting industry told Nairobi News off the record. This smear campaign is mostly propagated through social media, mostly targeting foreign owners with unsubstantiated accusations. The firms have also contributed to the coronavirus pandemic kitty, health sector, and other corporate social responsibility aspects including sponsoring Kenyan Premier League clubs and supporting grassroots sports.

Source: Daily Nation January 11, 2021 18:13 UTC