A recent feature examined how Games Workshop scaled the Warhammer hobby into a multibillion-pound business, highlighting rising revenues and a market valuation in the multibillion-pound range. For anyone who paints, plays or sells models, those choices explain much of what players see on the shop floor today. Vertical integration means Games Workshop controls product flow from concept to shelf. That tension matters for tournament organisers, independent retailers and community stores that rely on regular product cycles, strong tournament support and clear stock flows. For players and collectors that means more eyes on the hobby, more media tie-ins and likely more volatility around releases and pricing.

Source: The Guardian January 19, 2026 07:10 UTC