It has been a season of audience highs: The premiere smashed previous viewing records with 10.1 million live viewers tuning in. That number was soon improved upon when 10.7 million live viewers watched the August 13 episode. In live+same day ratings, Game of Thrones is up 20% in total viewers, season-over-season, and when delayed viewing is taken into account, the season has averaged 30.6 million viewers per episode--a 34% increase over last season. HBO NOW has generated $19 million in revenue across iOS and Google Play during the months containing season 7 of Game of Thrones, according to App Annie. "They’ve done a masterful job moving from season to season," said Bloys of the show's creators David Benioff and D.B Weiss.

Source: Forbes August 28, 2017 18:47 UTC