Brand New Zealand has been hooked up before with brands that have dubious credentials. If National win the upcoming election they will seek to ‘get away with it’ and put Brand New Zealand in the firing line. It is easier to say who owns Brand New Zealand than it is to say who is in charge of managing it. As such, Brand New Zealand is collectively owned in our imagination, distributed across the minds and hearts of all of us as stakeholders. Jon started talking about valuing and protecting Brand New Zealand in the early 2000’s and is spokesman for GE-Free NZ (in food and environment).

Source: The Guardian August 10, 2023 22:59 UTC