Tech giant Apple has slashed prices of products, including iPhone, iPad and Mac, India from July 1, as it looks to pass on the benefits accrued from the recently rolled out GST to customers. The iPhone 7 Plus (256GB version) -- the most premium device in Apple's smartphone portfolio -- will be available at Rs 85,400. Similarly, price of iPhone SE (128GB) has been reduced by Rs 2,200 to Rs 35,000. However, domestic players like Micromax and Lava are unlikely to revise their prices after GST implementation. According to industry estimates, Apple has a 44 per cent share of the premium market (USD 400 and above), while rival Samsung had 41 per cent share in the January-March 2017 quarter.

Source: dna July 02, 2017 13:52 UTC