GM's Positive Spin: Top Exec Demonstrates Corvette Safety By Crashing It Into A Wall On National TV - News Summed Up

GM's Positive Spin: Top Exec Demonstrates Corvette Safety By Crashing It Into A Wall On National TV


I am fairly certain that General Motors executive Mark Reuss didn't intend to advertise his company's product this way. It rained earlier in the day, but the weather at the start of the race was 70 and sunny. Debris from Chevrolet's $119,000 halo car, the legendary Corvette ZR1, was strewn across the track on national TV under a Chevy ad proclaiming "Find New Roads." Reuss, a huge proponent of motorsports and an accomplished driver, was instrumental in bringing Indycar racing to Detroit's Belle Isle. I want to thank our engineers for providing me the safety I know is the best in the world."


Source: Forbes June 04, 2018 09:56 UTC



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