We tend to think of good and bad as opposites that can counterbalance each other. To defend ourselves from bad we board it up, build defenses, dig trenches…and arm ourselves to the teeth. Receiving bad news tends to have a greater subconscious impact, as it triggers our defensive responses and our survival imperative. Nevertheless, the positive is critically essential, as without it negativity becomes ascendent, enabling denial to continue its reign of terror. ‘Ferrock’ is another extraordinary discovery; cheaper, stronger and for now, safer for the environment until cement production technology catches up.

Source: Forbes March 14, 2024 15:04 UTC