Majority of our sponsorship funds come from marketing budgets controlled by marketing directors or managers depending on the size of the organization. As marketing managers we may give nice speeches about our noble intentions for our youth and country, but it all amounts to the bottom line. So while approaching a marketing manager, one must be aware of the many competing options available. We also needed to establish what kind of budgets such sponsors are willing to spend on a single event. It doesn't matter how good your assets are; marketing budgets are limited, and good manager will want to spread his spend across many platforms.

Source: Daily Nation February 16, 2019 03:22 UTC