Heidi Cooley, the head of global marketing at the company, said that revenue for the third quarter of 2020 grew in wholesale, retail and e-commerce. The brand earned cred for collaborating with Bad Bunny and Justin Bieber and for donating 860,000 pairs of Crocs to frontline health care workers. But mostly, it was a shoe that reflected the moment: unfussy, utilitarian and unusual. “When you think about putting on slippers or slipper socks, it always meant it was time to relax,” Ellen Lynch, a professor in the accessories design department at F.I.T., said in a phone interview. When Crocs was founded, in 2002, ideas about indoor shoes versus outdoor were starting to shift.

Source: New York Times December 31, 2020 09:56 UTC