Tourism's growing pains have prompted a review of Tourism New Zealand and could signal a major shake up in its future role promoting the country. Tourism organisations have been highly critical of the quantity and quality of visitor data, and the accuracy of MBIE's figures on visitor spending was the subject of a damning review by Statistics NZ last year. supplied Uncertainty around the global economy and its impact on tourism spending will be one of the issues considered by a panel reviewing the future of Tourism New Zealand. A $6m funding cut last year forced Tourism New Zealand to disband specialist teams focussing on attracting big spenders, backpackers and niche markets such as cycling, skiing and golf. It's looking to ensure we are clear about the role the organisation needs to play and that it is well positioned to undertake that role."
Source: Stuff April 15, 2019 03:34 UTC