Marketing has always been about establishing a relationship with customers and opening up channels of communication so that well-crafted messages can be delivered to the right demographic. Everyone now is in the experience business, which is defined by the new 4P's. The experience business must bring together the best of both into what I call the phygital approach to marketing. In this manner, the experience business can live on its legacy and thrive rather than be forced to discard it.The final P - platform - is where all your efforts, especially those around the earlier Ps, converge. The nature of the experience business will continue to evolve.

Source: Economic Times April 07, 2018 08:15 UTC