The power of immersion is something that developers of retail apps place at a premium — shoppers will find a variety of technologies to make shopping accessible and stress-free. Let’s look at how iGaming and retail have adopted the same cutting-edge mobile tech. Augmented reality (AR) is becoming a more common option on iGaming sites and apps, and some operators even have virtual reality (VR) capabilities. As retail apps deal with multiple images, drop-down menus that display different sizes and colours, and sizing information, the design and functionality is of paramount importance. For an example of a great retail app, check out clothing retailer ASOS — there is a great deal of information, presented simply and without clutter, highly functional and with strong branding.

Source: The Times October 24, 2023 11:44 UTC