The figures mark a major achievement in Mr. Trump’s campaign, which until recent months was largely funded by a trickle of hat and T-shirt sales and by Mr. Trump’s wallet. Mr. Trump and the Republican National Committee raised $64 million through a joint digital and direct mail effort in July, according to his campaign, the bulk of it from small donations. Mrs. Clinton has “been doing this for 20 years,” said Steven Mnuchin, a New York investor who serves as Mr. Trump’s finance chairman. During July 2012, for example, Mitt Romney and the Republican National Committee reported raising a total of just $19 million from contributions of less than $200. And Mr. Trump’s surge is coming very late in the campaign, at a point where advertising rates climb and the chance to invest in a long-term digital and campaign infrastructure is long past.

Source: New York Times August 03, 2016 17:46 UTC